What is a WorkAdventure virtual product launch?

A WorkAdventure product launch is an online event hosted in a 2D virtual world where you can showcase a new product in a dynamic space and interact with your audience in real time—more engaging than a static webinar format.

How can we showcase the product with different demo spaces in WorkAdventure?

You can create and customize multiple areas on your virtual map (showroom zones, feature rooms, demo corners) to offer immersive perspectives of your product or service—attendees explore by moving through the map.

How does WorkAdventure increase engagement compared to a classic Teams-style launch?

Attendees can move freely and interact spontaneously by approaching each other with avatars, which creates the “event energy” that’s hard to get in standard meeting tools. The page even highlights the goal of being “less conventional than Teams” and “a bit funnier.”

How do we collect real-time feedback during a product launch?

WorkAdventure is designed for live, unscripted conversations: you can talk with attendees and testers without pre-arranging calls, and collect opinions immediately while they explore your spaces.

How does proximity chat work for product Q&A and 1:1 conversations?

With proximity chat, an attendee (or your team) simply walks up to another avatar to start a bubble conversation (text, audio, or video). That’s perfect for quick Q&A, sales conversations, and live demos without sending meeting links.

How do organizers manage attendees during the launch (announcements + attendee list)?

You can send global announcements and pinned messages (text/audio/video) to everyone on the map. You also get a users’ record to see who’s connected, check status, and locate people quickly.

Can we fully brand the product launch (white label, custom map, and integrations)?

Yes, WorkAdventure offers white label mode (logo, colors, interface, even a custom domain). You can also work with the design team to build a custom launch world, and integrate tools like Trello, Notion, Miro, and Google Suite directly in the space.

Boost the involvement of your product launch event

Arrange an online product launch with WorkAdventure. This virtual world platform brings the possibility of creating an interactive and dynamic digital space where you can showcase your new products, speaking spontaneously and in real-time with your audience.

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Reduced costs of accommodation and logistics

Explore all the possibilities for your virtual product launch event without worrying about the high prices involved in accommodation, logistics, and commuting. Hosting online events allows you to unleash the true potential of your ideas at a very reasonable price.

Exploit all the spaces for your product

Create and customize different spaces in your virtual map to show immersive perspectives and experiences regarding your new product or service.

Enhance your audience’s engagement

Increase your attendees’ participation by allowing them to freely move around the virtual map, enabling them to interact with each other spontaneously by approaching each other with their avatars.

Get real-time feedback

Interact with the attendees and testers without any arrangement and discover all the opinions and thoughts about your new product or service.

“We were facing the challenge of gathering all these people in one single event, but in a way a bit less conventional than Teams. We wanted to have something a bit funnier.”

Lizzie Laurenti

Internal Communications Project Manager at Bouygues Bâtiment International

Designed for an online product launch. Features You’ll Love

Discover the tools that make virtual events feel personal, dynamic, and efficient. From spaces with customized themes and live chat with participants, CEOs, and idols, these features are designed to recreate and elevate the experience of in-person social gatherings. Whether you’re hosting a Meet & Greet, a networking event, a product launch, an online hackathon, a convention, a conference, or a workshop, your social events have never felt more engaging.

Proximity chat

Approach an avatar with your own avatar to start a conversation (text, audio, or video) in a bubble.

Global announcements and pinned messages

Send text, audio or video messages to all the users connected to your map.

Users’ record

Look at the list of users, check their status, and locate them easily to walk towards them or to send them a message.

Customize your UI / Interface with your own colors

White label mode

Personalize your space with the colors and the brand elements of your company (logo, interface, personalized domain, etc.).

Customize your map easily on Workadventure

Your space, your style

Add items, pictures and links to your place to feel comfortable with your decoration.

Integration of collaborative tools

Enjoy the benefits of Trello, Notion, Miro and Google Suite on WorkAdventure.

Discover other features!

Want a world that reflects your identity?

You can also call on our design team to create a custom map—perfectly aligned with your company’s branding or completely out of the box: under palm trees, in your HQ offices, or on a distant planet.

Talk with a level designer !